(This might come off a bit strong, apologies in advance for that- it's meant in the spirit of advice, not to be mean-spirited or anything)
I say this as somebody who's fairly verbose- you've got a LOT of text there. I get that you need at least some of it to explain how it works, your adopt's complex and all, but if you could
cut it down to a couple of sentences per bullet-point (in the introduction areas, at least) that'd be very helpful I think. My eyes kind of glazed over halfway through the second post... had to go back and re-read it. If you don't think it's possible to simplify further, at least bold the most important bits so they're easy to spot? This is especially true for things like terms and pricing... people on this site don't read, in general. Speaking of-
DO NOT HIDE YOUR PRICING. Right now, it's buried under images in super duper tiny font, and is very easy to look over. This is
the most important info for any adopt shop after what the adopts look like (also, your prices seem kinda low for the quality you're offering, but whatever I suppose?). Gotta know how much to save up if I want one, yeah?
Also, when offering art of any kind-
have some form of example in your very first post. Gotta show the buyer what they're getting! More in-depth examples can go later, but you have to have
something.
Going on from this- I'd also
stick your terms in the first post, and I'd
have a clearer example of how a dragon might be rattified. It kind of looks like that doesn't do anything at the moment, but that'd defeat the point of offering these in the first place, so I'm a bit baffled.
(As far as post order goes- I'd go FAQ/terms, with an example of your art as a sidebar, then show examples with pricing- what do you consider simple/complex apparel, for ex.-, then talk about how rattification works (please show an example here!), breeding/adopting, and the expanded guide. I would put events all the way at the end, but I'd also make sure the thread had a post when they were starting/stopping)
I hope this is at all helpful. Best of luck with your adopts, from what I can tell they're really cute