AMX

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The AMX Wiki~

"The AMC AMX is a two-seat GT-style muscle car produced by American Motors Corporation from 1968 through 1970. As one of just two American-built two-seaters, the AMX was in direct competition with the one-inch (2.5 cm) longer wheelbase Chevrolet Corvette, for substantially less money.

Fitted with the standard high-compression 290 cu in (4.8 L) or optional 390 cu in (6.4 L) AMC V8 engine, the AMX offered top-notch performance at an affordable price. In spite of this value and enthusiastic initial reception by automotive media and enthusiasts, sales never thrived. However, the automaker's larger objectives to refocus AMC's image on performance and to bring younger customers into its dealer showrooms were achieved. After three model years, the two-seat version was discontinued.

The AMX's signature badging was transferred to a high-performance version of its four-seat sibling, the Javelin, from the 1971 to 1974 model years. American Motors capitalized the respected reputation of the original two-seat AMXs by reviving the model designation for performance-equipped coupe versions of the compact Hornet in 1977, Concord in 1978, and the subcompact Spirit in 1979 and 1980.

The AMX name originates from the "American Motors experimental" code used on a concept vehicle and then on two prototypes shown on the company's "Project IV" automobile show tour in 1966. One was a fiberglass two-seat "AMX", and the other was a four-seat "AMX II". Both of these radically styled offerings reflected the company's strategy to shed its "economy car" image and appeal to a more youthful, performance-oriented market.

The original AMX full-scale models were developed in 1965 by AMC's advanced styling studios under the direction of Charles Mashigan. The two-seat AMX was a "big hit on the auto show circuit in 1966" and featured a rumble seat that opened out from the rear decklid for extra passengers called a "Ramble" seat. AMC executives saw the opportunity to change consumers' perceptions of the automaker from Romney's economy car image, to the realities of the new marketplace interested in sporty, performance-oriented vehicles. Robert B. Evans requested a car like the AMX to be put into production quickly.

Two simultaneous development programs emerged for a production car: one for a modified Javelin and another for a completely new car bodied in fiberglass. The first approach was selected allowing AMC to use its existing technology and unibody manufacturing expertise to make fairly inexpensive modifications to the Javelin approximating the prototype's styling and proportions. The automaker could turn out steel bodies in large numbers, so it rejected developing plastic (or fiberglass) bodies because those are intended only for low-production models. The first fully operational unit debuted as part of AMC's AMX project in 1966. The once-"frumpy" automaker jumped on the "pony car bandwagon" with its "attractive Javelin" and soon introduced the "unique" AMX featuring a design where "hoods didn't come any longer, nor decks any shorter".

Vic Raviolo, previously responsible for the Lincolns that raced in the Carrera Panamericana during the 1950s was involved with engineering AMC's new sports-car-type coupe. The AMX was the first steel-bodied, two-seat American performance car since the 1957 Thunderbird, Ford's original two-seater having long since evolved into a four-seat personal luxury car. The AMX was also the only mass-produced, domestic two-seater to share the market with Chevrolet's Corvette since the 1957 Thunderbird. With a short, 97 in (2,464 mm), wheelbase, the AMX's direct competition was the one-inch longer (98 in (2,489 mm) Chevrolet Corvette. The AMX's manufacturer's suggested retail price (MSRP) was US$3,245 (US$24,150 in 2020 dollars), nearly 25% below and over $1,000 less than the Corvette's price tag.

The AMX was introduced to the press at the Daytona International Speedway on 15 February 1968; just over four months after the Javelin went on sale. In the demonstrations on the race track, the new AMXs ran at speeds up to 130 mph (209 km/h). American Motors' group vice president, Vic Raviolo, described the AMX as "the Walter Mitty Ferrari". The AMX was designed to "appeal to both muscle car and sports car enthusiasts, two camps that rarely acknowledged each other's existences." The problem was the "tire-melting" acceleration of the two-seater made it "a quick car that handled like a sports car, confusing the buying public." Automotive journalist Tom McCahill summed up, "the AMX is the hottest thing to ever come out of Wisconsin and ... you can whip through corners and real hard bends better than with many out-and-out sports cars."

It was also the only American-built steel-bodied two-seater of its time, the first since the 1955–1957 Ford Thunderbird.

The AMX was not only sporty and attractive, but it introduced many industry firsts.

The American Society of Automotive Engineers named the AMX as the "best engineered car of the year" in 1969 and 1970.

For its first year recognition, the reasons cited included the car's dashboard, which was injection-molded in one piece "for safety purposes, an industry first." The AMX's new 390 cu in (6.4 L) engine was developed to have a large displacement within its minimal external dimensions and moderate weight, while the use of common components and machining with AMC's 290 and 343 engines assured manufacturing economy. The 1968 models also included an innovative fiberglass safety padding, a "plastic" on the inside of the windshield posts that was first used on the AMC Javelins.

For the following year's award, the citation included the 1970 AMXs (and Javelins) being the first production cars to use windshields that were safer, thinner, and lighter than ordinary laminated glass. Developed by Corning, the glass featured a chemically hardened layer designed to give under impact and crumble into small granules to reduce injuries. The inner layer has "stress raisers that will cause it to break before excessively high concussion forces can be developed in the occupant's skull."

American Motors also incorporated new designs for windshield sealing for the 1970 models, and developed a systems solutions process that began in the styling studio to insure maximum efficiency."

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AMC AMX
1969-1972