Navigator

An Oddly Appealing DAY x1

Recently, Jeep made a long version of the Grand Cherokee~ what did they decide to name said long version?
:Using every drop of originality and creativity imaginable: "Let's call it the Grand Cherokee L!"
"But sir, the longer Lincoln Navigator--!"
"Screw Lincoln! It's our show, now~"

The Navigator is the Escalade's main competition, though it still isn't much of a threat to the icon. First generation (1998–2002) The Lincoln Navigator was launched on July 1, 1997 for the 1998 model year, with the first vehicle rolling off the assembly line on May 14, 1997. I mean... Why not make it July 4 and be a total bad ? It comes in two sizes like the Escalade, normal length and "L".

"The Lincoln Navigator is a full-size luxury SUV marketed and sold by the Lincoln brand of Ford Motor Company since the 1998 model year. Sold primarily in North America, the Navigator is the Lincoln counterpart of the Ford Expedition. While not the longest vehicle ever sold by the brand, it is the heaviest production Lincoln ever built. It is also the Lincoln with the greatest cargo capacity and the first non-limousine Lincoln to offer seating for more than six people.

Lincoln Navigator production was sourced from 1997 to 2009 at the Michigan Assembly Plant in Wayne, Michigan. Since 2009, production has also been sourced from the Kentucky Truck Plant in Louisville, Kentucky.

At the end of the 1980s, in the United States, sport-utility vehicles gradually began to transition from dedicated off-road vehicles towards dedicated family vehicles, similar to station wagons. In 1991, the Jeep Grand Wagoneer (SJ) ended its almost unchanged 28-year production run. The vehicle had gained a famous reputation for its high content, featuring the same content as a luxury sedan. A smaller, unibody Grand Cherokee (ZJ) was induced during 1992 that offered new luxury equipment and class-exclusive features. General Motors introduced the Oldsmobile Bravada in 1990 and Ford later introduced the Mercury Mountaineer in 1996, convincing several other manufacturers to introduce mid-size luxury SUVs. As full-size SUVs such as the Chevrolet Suburban and Ford Expedition are highly profitable vehicles, the Lincoln Navigator was positioned by Ford as a full-sized, luxury SUV.

The Lincoln Navigator was launched on July 1, 1997 for the 1998 model year, with the first vehicle rolling off the assembly line on May 14, 1997. Based directly on the Ford Expedition, introduced the year before, the Navigator gave the Lincoln-Mercury division its first full-size SUV (slotted above the Ford Explorer-based Mercury Mountaineer).

In its first calendar year of sales (1998), Navigator contributed to an unprecedented event of recent decades – with Lincoln overtaking perennial rival Cadillac in annual sales volume. Initially, published figures indicated that Cadillac had outsold Lincoln by a scant 222 vehicles sold, thanks to an enormous surge in Cadillac Escalade sales in December 1998, from hundreds in previous months to almost 5,000. A subsequent audit resulted in a retraction/apology in May 1999, attributing the "error" to "overzealous" "low-level" employees.

On January 14, 2018, The Lincoln Navigator was awarded Truck of the Year at the 2018 North American International Auto Show, marking the first time that a Lincoln vehicle has been given a NAIAS award, as well as the first American-built Luxury Sport Utility Vehicle in this segment to win in this category. (And then in comparison, the Ram 1500 won Luxury Car of the Year in 2020, the first literal truck to win the prize.)"


Lincoln Navigator
1998-present day
(An L and a normal length shown side by side, both of present generation)