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ThermoDanone
My advice: do an interest check on certain pairs ideas before you get started. Don't buy/gene
anything you're not sure will sell and scry babies first, then find suitable pairs to breed them. Build around a concept, not around the dragons you have. You'll end up with bad pairs. And for the love of all things holy, CHECK YOUR BLOODLINES. Be prepared to exalt entire pairs/clutches/possible mates. Have no mercy. Get attached to no one. You will lose money before you make it.
If you can, make your own graphics, it will save you a
ridiculous amount of money. It's easy to learn how to do them. Resort to screenshotting something you made on sites like
Canva (who provides lovely templates you can Frankenstein to fit your needs!) if you need to. Many successful hatcheries use breeding cards made
here (10/10 site, would recommend) and there's no shame in it.
Find a niche and stick to it. Look at prices on the AH, stalk people's dragon wishlists. Figure out what's popular, put your own spin on it, check for interest, and sell it for the highest price possible. Keep a stash of money around to pounce on new genes the second they get out and have a
reliable secondary shop set up so you make money outside the hatchery, I make moodboards, for example.
Pro tip, reserve the entire first page, even if you don't have enough subtopics just put "reserved", and delete your bumps. It's a lot better for your pride if you don't see a wall of affiliate bumps or 4 pages of you just going "bump. Bump." every time you check in on the hatchery.
Your first hatchery might, can, and probably will crash and burn in a glorious waste of time an money.
Accept this, move on if it happens, and
learn. If hatcheries are for you, you'll come back. If not, you'll know, and that curious ache to try it will be gone.
Hope this was able to help, and ping me if you have any more questions. :)