Now that you’ve hoarded all your awesome prizes, you’ll want to start thinking up and creating a design for your raffle.
Aesthetic is important, and you should try to make something that is pleasing to the eyes.
Avoid bright colors and try to separate important parts. Icyfuzz’s guide on
creating a hatchery has some useful tips for general forum layout. Checking out aisumoka's
thread on bbc coding will also help you form a pleasing look for your raffle.
If you want to go beyond the basics and create your own splash images and signatures, but
you don’t have an imaging program like photoshop, here is a list with links of free-online image programs. Most of these programs have FAQ on how to use the program, so you should check those out.
- Adobe Photoshop Express
- GIMP
- Pixlr
- paint.net
- picmonkey
Have you figured out your layout and design? The next step is
set up.
You’ll want to make sure you have all of the following somewhere in your thread.
- A header with your raffle name on it.
- Your rules section.
- Your treasure or gem amount for tickets. (Having your treasure to gem conversion here will be helpful.)
- A short amount of info about your tier system, if you’ve implemented one.
- Your system on drawing winners. (I’ll go into your options with this a little later)
- Your raffle end date.
- A signature for others to use, including the coding info.
- Your prizes, listed in any manner you wish.
- Your entry list
Optional - Bump prizes, exalt payout sheet, bump counter, trade in list, cross promotion material.
Make sure to save yourself spaces in your thread in case you decide to add anything in the future.
Methods of payment
This is a very important step in your setup.
Will you be accepting only treasure? Only gems? Will you allow a treasure to gem conversion and vice versa? Most users will want to pay treasure, but sometimes you will have some users who wish to pay with gems. You can check out
this thread for information on gem/treasure ratios. Along with those two options,
you can also choose to accept trade-ins. These can be anything at all you personally wish to obtain. Some people will have ratios for swipp items, familiars, festival currency, ect. General marketplace values can be used here.
Another option is exalt fodder. Exalting dragons gains you funds, and helps your flight climb the ranks in dominance. Many raffles, especially dom pushes, allow you to purchase tickets by sending in dragons for exalting. Having a conversion chart, if you choose this option, is necessary. Really, tickets can be purchased with anything you personally would like. I’ve seen some people accept artwork for tickets.
Promotion
This section is on promotion, and it is the
most important part of making your raffle successful. There are many ways to promote, but the
number one is Bumping.
Bumping a thread, or simply posting on the thread, pushes your thread all the way up to the top of the forum section. Most users will only scroll a few pages in, not wanting to fuss with all the pages of back log. This is why it is important to stay near the top of the first few pages. If you aren’t able to put in the amount of time to keep it up, you should
think about implementing bump prizes. These are prizes that are rather nice and give incentive to users to bump your thread for a chance to win them. Others offer tickets to those who bump their thread.
Incentive is key, here, and the better your incentive, the more bumps you’ll receive.
Another way to promote is through a banner that can be placed in one’s signature bar, or on other forums. Something small that pops is recommended, generally within 100pixels in width or less. This allows other users to have multiple icons in their signatures. Cross-forum promotion is also an option, if you personally have a hatchery, or an art blog, ect. Sometimes other raffles will help promote each other as well.
Banner Example :
Gimmicks
These are little ways of
promoting activity on your thread. Bump prizes are one example which I mentioned previously. Another are mini games. Usually I will hold little activities for people to participate in that earn them tickets. Like photo contests, or pun contests, or simply naming their favorite whatever. Just things that get people replying in your thread to bump it up. Another gimmick that I use often is what I call the “
flash raffle”. This is a two day set of prizes that I post up just before the raffle is about to close. Usually the prizes in this mini-raffle are all high valued items and the point of it all is to encourage a huge climb in sales on the last few days. You can only win these prizes if you buy tickets on the days the flash raffle is running, so it’s a gimmick, see? What kind of gimmick can you think of to help promote your raffle?
Raffle Upkeep
There will be many things you’ll need to do when running a raffle, and one such important thing is the upkeep.
Raffles can take a lot of time between making prize packs, to gathering funds, to recording tickets. Make sure you are ready, because a raffle is it’s own little commitment. This is where that spreadsheet comment I made comes in handy. Being of Light Flight, I spreadsheet everything. I’ve created a
mock spreadsheet, so that you can see my general layout for a raffle. As you can see, I categorize everything - and you don’t need to be this detail oriented, but making sure you have a
list of prizes and a list of raffle entries is most important. It will greatly help you in keeping track of everything, trust me. If you have other things, like bumps and mini game tickets, make sure you are keeping track of those too.
Drawing Winners
Your raffle is going great, you've hit your chosen end date, and now it's time to draw the winners. There are many ways people do this, depending on the type of raffle you've chosen to make. Regardless of the way you set up drawing winners, the essentials will be the same.
You'll be randomly choosing winners, and the most fair way to do so is to use a random generator such as
random.org or
mathgoodies.com.
During set up you'll want to add into your rules how you will be drawing winners. There are a number of ways people go about this.
Some do the
standard ticket pull in quantities of 5 or 10 depending on the number of prizes. Users with a pulled ticket are
ranked from first drawn to last drawn and given a time limit (usually 24hrs) to respond with their choice in prizes based off their number in the draw.
An example of this would be :
Tickets number #20, #3, #18, #1, and #22 are dawn using a random generator for the first five prizes. You'd then list them in order from ticket drawn with the username that corresponds to the ticket.
1. Ticket #20 - Joebob
2. Ticket #3 - MariaHill
3. Ticket #18 - Starsky
4. Ticket #1 - bluedragon
5. Ticket #22 - dystopianblob
Joebob would pick one prize, because they are the first winner, and recieves their requested prize. MariaHill would choose two prizes and would receive the first available prize on her list, and so on.
Some users choose to
cap the number of winners for fairness sake. This will generally bring in less money, but will make a far more even playing field for entrants.
You can use the same draw method as above for this kind of system, just remember to strike out all tickets from the users drawn so that you don't accidentally draw them a second time.
Pot Raffles are another type that requires a special winner draw. Pot raffles work in that you
purchase tickets for each individual set of prizes. When draw date hits, the winners are drawn for each pot - meaning there will be one winner chosen for each prize. The only way users can win those prizes is by entering tickets into the appropriate prize pool. These types of raffles are most common during FR Holiday Festivals. You can also implement tier systems into these sorts of raffles.