Neutral.
I don't see what's unfair about buying a scroll for a dragon and then its offspring selling cheaply. I mean... they want to discourage excessive breeding, right? Job well done. And you have your coatl or whatnot. There's nothing unfair about having a coatl you scrolled yourself. The fact that you breed it should be unrelated to the fact that you scrolled it.
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assuming each gem is 500 treasure each, that'd be 1m treasure for one breed scroll, and if dragons are selling for 2k, then a person would have to sell... 500 dragons to cover the cost of the scroll.
If you're breeding for profit, you need to know how to do it. Advertise. Match others' prices for similar colors and genes. Don't breed random pairs or else, yeah, you'll get exalt fodder.
Adult dragons are selling for 7k at least. 143 dragons for a scroll.
You can typically sell a nicely gened, nicely colored common or plentiful for 20k. 50 dragons for a scroll.
If you do breeding for profit well--enough advertising, catching onto the latest fads--you can get 25-30k a plentiful, probably more for other dragons. Doubles and triples sell for 100-200k if they're gorgeous. Buy a gen 1 for 10k and auction it on forums for 100k. Got a tree coatl? Pastel coatl? Snowbelly coatl? 50-100k if it's got desirable colors. You could get that scroll with 10 dragons, maybe fewer.
Sure, your average, random dragon might be really cheap. But breeding for profit isn't the point of the game. It takes a bit of practice to do that.
So, from the side of the dragon market, I wouldn't support.
As for the higher appeal of exalting, I'm not sure this will help,
especially if the items aren't account-bound. If they're not, things should function as usual--the typical exalters will level and exalt for profit, they'll get the most points, and they'll profit most. It would probably be cheaper to just buy the items than exalt. (I see gemajgall already covered that.) But anyway--where's the balance between the people who exalt hundreds and those who only exalt a few? What's "reasonable" for prizes? If it's a lower price, more people can get it, but the market will be flooded with them from the mass exalters looking to make a quick buck (as opposed to saving for the nicer, pricier things). It will, end the end, just be a bonus to the current system, and only be a short-run solution.
Neutral instead of no support because there's a chance it could work. I just don't think it would.